Consumer habits change with the times as tastes alter and new technology emerges. Typically, marketers play a pivotal role in helping consumers decide what they want. However, with the recent advances in technology and the increasingly important role of social media, the power has shifted to the consumer. Executives Unlimited makes it a priority to keep current of market shifts, and in the midst of a changing landscape, can help you identify, source and recruit the talent your organization needs to meet continually evolving demands.
A family dining restaurant chain with over 147 restaurants in multiple states was seeking a Vice President of Marketing to lead the overall marketing, branding, and advertising to increase awareness through optimizing traditional marketing as well as influencing digital marketing and social media to target to a more diverse generational audience. This was a fast-paced search that was completed in under eight weeks. The selected candidate is an accomplished marketer with over 15 years of demonstrated agency and corporate marketing leadership. She brings traditional and new-age techniques as well as creativity to organizations across the country. Additionally, she has supported new restaurant growth through rebranding and repositioning for multiple concepts.